Conservation and Community at the Heart of Green Safaris

Green Safaris has earned government recognition for the part it plays in protecting wildlife, building stronger communities and growing tourism that lasts.

Speaking at the operator's 10th anniversary celebrations in Mumbwa District, Tourism Permanent Secretary Evans Muhanga said the firm proves that the sector is about far more than visitor arrivals. In his view, well-run tourism can fuel education, instil national pride and keep the environment intact. He credited Green Safaris with pairing memorable guest experiences with real benefits for the people living nearby. Mr. Muhanga's remarks were delivered on his behalf by Vivian Ndhlovu, Director of Human Resources and Administration.

Founder Vincent Kouwenhoven used the milestone to look back on ten years of building the business around a single idea: that travel should leave the land healthier, give communities a stake and push conservation forward. He pointed to the roughly 500 jobs the company now sustains in Zambia and Malawi as evidence of that approach paying off.

The financial side of its mission was set out by Abigail Shansonga, Acting Chief Executive Officer of the Zambia Tourism Agency. She said that during 2025 alone, the Green Safaris Conservation Foundation raised upwards of 410,000 United States dollars, channelling the money into conservation projects, schooling and local development schemes nationwide.

A decade in, the company continues to show what tourism can deliver when wildlife and people come first.