Zambian Breweries Reduces Prices on Mosi and Eagle Products

Zambian Breweries Plc has announced price reductions across its Mosi and Eagle product ranges, citing improved macroeconomic conditions and a commitment to passing benefits directly on to consumers.

The new prices see Mosi 750ml RGB drop from K275 to K240, Mosi Light 330ml RGB from K280 to K240, Eagle 750ml RGB from K170 to K160, and Eagle Extra 375ml RGB from K225 to K180.

Country Director Thais Cavinatto said the decision followed encouraging developments in the operating environment, including easing inflationary pressures, relative stability in the foreign exchange market, and improved energy availability, which have collectively strengthened brewing operations and reduced production volatility.

"When the operating environment improves, the benefits should not stop at business; they must reach the consumer," Cavinatto said, describing the price rollback as a reflection of Zambian Breweries' commitment to affordability, community support, and Zambia's broader economic progress.

She emphasised that favourable government policies continued to support a competitive framework promoting compliance and long-term industry sustainability.

Cavinatto also highlighted the role of affordability in tackling illicit alcohol consumption, which accounts for approximately 72 percent of total alcohol consumption in Zambia. She noted that when regulated products become unaffordable, consumers are more likely to turn to unsafe, unregulated alternatives.

By keeping products like Eagle and Eagle Extra accessible, the company said it was contributing to efforts to reduce illicit trade, protect public health, and safeguard domestic revenue.