Zambia Must Do Better With Tourism


Government has challenged the Zambia Tourism Agency (ZTA) to claim a fair share of the 1.2 billion outward-bound visitors that leave their countries annually.

Minister of Tourism and Arts Charles Banda disclosed that Zambia should aim at increasing the number of visitors from the current levels of a million per year.

Mr. Banda said given the opportunity in the tourism sector, it is time to put into action President Lungu’s challenge to the Ministry, following government decision to elevate the Ministry from the social sector to the economic sector.


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